The challenge in designing the Bose Automotive homepage was to give it a distinct visual style while still feeling like part of the overall Bose brand. A dark, restrained palette gives the brand a sophisticated feel. However, the friendly, intriguing imagery and video invites the audience to explore more. The hub includes an interactive tool to help users find automobiles that feature Bose audio and provides links to microsites that focus on three other Bose Automotive lines.
Alternate Heroes by Country
Far left: the Germany/UK Masked Header reflects hands in a crowd as the silhouette to align with the brand persona video for that region.
I functioned as the art director, designer, and ux/ui contributor for this project. I teamed directly with Bose and Account members on our team to navigate and interpret newly defined corporate brand guidelines to the automotive suite of websites (4 in total) as the first project rolling out the new guidelines.
Performance Series Mobile Screens
Portfolio Page: Expansion
Expansion from original site design featuring multiple cars on the "portfolio" page