Lindsey Daniels

Art and Design Director

Newly refreshed with perspective of making more magic and light in our ever-changing and visible world. Seasoned “full stack” designer and art/creative director with a focus on digital manifestations for brands through a design principles and design system lens in a design consulting setting, agency background. My clients are independently owned businesses, startups, enterprise healthcare corporations, retail titans -- and everything in between. With over a decade of experience I’ve honed my craft around leaning into the topic at hand and bringing together the intangibles of the business need (with aesthetic sensibility, to boot), 

Over a decade in professional product design from print to digital. Specializing in devising and implementing design systems for any application resulting in reproducible outcomes for all projects. Delivering focused processes that help amplify businesses, programs, or people while surfacing the strongest aspects of their value and identity.

Top Skills & Traits

Flexible and steadfast aesthetic and conceptual sensibility | My background as an art director for a unified marketing agency through to a principal designer for a digital experience technology company has armed me with a clear understanding of the application of design principles and equal practice in how to justify and render true these intents

Thrives in ambiguity | Sees opportunity and areas to learn from in uncertainty

Advanced Communication Skills | Practiced at finding connections and managing communication styles across time zones and countries. Speaking the same “language” as the audience (including translation into and out of stakeholder feedback and developer lingo)

Seeks to create meaning with design | Has paired her restless brain with all types of creative tools, from power drills to PowerPoint, from balsamiq to Sketch and Figma, through Adobe Creative Suite in high-realism three dimensional comps

Champion teammate | Driven by a desire for equity and inclusion for all, seeking to advocate and grow (and grow with) a team of brilliant cohorts. Complimented by a health-oriented hobby of championship aerial dancing, turned to teacher to all skill levels and body types

Creative & Design Direction | Primary role is brand interpretation, knowledge management, and realization of nuanced business touch points with complex stakeholder requirements. I both take the input, and can create the work! Remote Collaboration Facilitation, Digital Workshops via Miro, Figjam, and much, much more; Implementation and Digital Experience building (from squarespace weekends to enterprises on AEM or headless CMSes)

Creative Production and Management | UI Prototyping (Figma, Zeplin, or whatever des/dev pipeline suites used…) Graphic & Web Design, Digital asset production and management for web and internal content management (Adobe Suite including Experience Editor)

Employment History Highlights

Concentrix Catalyst (Formerly PK) - Remote

• Principal Designer
  June 2021 - Present
  Individual Contributor with a brand focus. Specializing in large scale design systems and digital evolution for content managed design systems. Passionate about reimagining inclusive and truly equitable design. Responsible for pitching, aiding in scoping for, consulting, and delivering on the user interaction and experience, as well as managing a design consulting team, on a variety of digital and experience based products for clients across retail, entertainment, energy and industrial and other professional services. Clients include: Caruso, Vans, Timberland, NorthFace, CommonSpirit, and more

• Lead Designer - Brand
  February 2020 - June 2021
  Championed for and grew three reports within design “center of excellence” while leading brand community internal development. This design-led community endeavors to connect across all verticals of the company internally to define and guide our project processes to adopt more meaningful, considered, and strategically planned products for our clients. Topics we cover range from visual brand identity and development for enterprise modernization, visual language and design systems, storytelling and brand strategy. This community seeks to put words and frameworks around the intangible actives that design thinking requires from us every day.
  

ConnectiveDX - Boston, MA

• Senior Designer
  July 2017 - February 2020
  At Connective DX we design and build great digital experiences. Connective DX is a digital experience agency that helps organizations embrace the power of digital, align around the customer, and take control of their future. Clients included RSA Conference, Cancer Treatment Centers of America, NW Naturals, ATT Foundry, and Active Environmental. My personal highlight of being promoted right before PK acquisition while pregnant with my daughter. 

CommCreative - Framingham, MA

• Art Director
  June 2015 - July 2016
  Responsible for creating visual and conceptual content in the form of web design and print design, quality control within the creative department, and overseeing and art directing photo and video shoots. I am also responsible for aiding the new business team and pitching creative to clients. Client work included: Bose Automotive, Security Lock Distributors, Hebrew SeniorLife, SimplexGrinnell, Staples

• Graphic Designer
  October 2012 - June 2015
  Designer responsible for creating visual and conceptual content in the form of web design and print design. Also responsible for assisting in new business generation and presentations.

Indigo Studios - Providence, RI

• Art Director (contract)
  April 2017 - June 2017
  Wore many hats within a small design shop on everything from photo retouching toy and product shots; styling and art directing product photo shoots on set; package design concepts; fashion trend forecasting and mood-boards; as well as concept and design for Indigo Studios identity re-brand initiative.

More Senior Design experience

• Sallie Mae
  May 2017 - July 2017
  Responsible for UX/UI and visual design of a digital product for loan selection in addition to other digtal advertising touchpoints such as social media and email campaigns and infographics.

• Sapient
  January 2017 - March 2017
  Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.

• Abbott (& Alere, former name)
  November 2016 - January 2017
  Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.

• Kaspersky Lab
  July 2016 - November 2016
  Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.

Platforms and Toolsets

Mac OS, cross-platform

Figma

Sketch

Sketch-up / open source rendering

Squarespace Customization and Content Moderation

AGILE Sprint Methodology

MVP and iterative project processes

Adobe Creative Suite

• Photoshop

• Illustrator

• InDesign

• AfterEffects

• Sensei and bridge

• Acrobat

• PDF Publishing

• Aero (AR)

Microsoft Suite

• Teams

• PowerPoint & Keynote

• Excel

• Word

• Sharepoint