Design systems for brands that need to scale with clarity.
LightDark is a strategic design studio creating brand systems, digital platforms, and physical experiences for founders, institutions, and cultural organizations navigating growth, complexity, and change.
Design that holds up beyond launch.
We partner with teams at moments of transition—new ventures, expanding product lines, growing audiences—when design decisions start to carry real operational and reputational weight.
Our work prioritizes clarity over novelty, systems over surface, and execution that holds up in the real world.
What We Do
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Visual identities and brand systems designed to work across products, platforms, and stakeholders.
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Websites and content systems built for clarity, flexibility, and long-term growth.
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Production-ready packaging and physical brand experiences rooted in craft and manufacturing reality.
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Design for moments that deserve visibility—launches, milestones, and civic presence.
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Design leadership, audits, and guidance for teams navigating complexity or scale.
How We Work
We don’t start with assumptions—we start with understanding.
Every engagement begins with discovery and alignment, followed by focused design exploration and disciplined execution. The goal isn’t just to deliver something new—it’s to deliver something usable, scalable, and credible.
A small studio with senior perspective.
LightDark is led by Lindsey Daniels, a designer with over a decade of experience across branding, UX, and production design, working alongside Adam Ross on product and project management.
We intentionally stay small—so the work stays thoughtful, collaborative, and accountable.
Built for teams who care about design—and what it enables.
Let’s Work Together
We work best with:
Founders and startups moving beyond MVP
Nonprofits and foundations strengthening visibility and trust
Product-driven brands launching or expanding physical offerings
Organizations that value clarity, collaboration, and long-term thinking
If that sounds like you, we should talk.