Origin Story
For 10 years we have been creating by exploring the duality in the reality of the concepts we craft. We have a real soft spot for controversial, heavy, deep, psychologically or socially-rich subject matter, as it offers and endless landscape of symbols and spectrums to explore. LIGHTDARK distills down those heavy topics to find a subtle, concise element within the overlying theme which makes the content less intimidating and more accessible for the audience.
This is the origin of the agency name--the light/dark paradox--our process of finding light in a dark topic. This mindset was the inspiration behind the brand, where the light and the dark join to become one unit, separated by a razor’s edge; the balance between representation and perception.
Our Clients
We have served clients of all types and sizes across the United States, with particular density in Massachusetts and the greater New England area. We pride ourselves in bringing amazing D2C and small business brand experiences through creative solutions.
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Animations and Prototypes
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Feb 18, 2021 S/O/S Feb 18, 2021
- Jul 14, 2017 Power Advocate Jul 14, 2017
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Art Direction
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Jun 3, 2022 Caruso Signature Brand and Loyalty PWA Jun 3, 2022
- Feb 18, 2021 S/O/S Feb 18, 2021
- May 8, 2017 Photo Butler May 8, 2017
- Apr 1, 2017 Indigo Studios Apr 1, 2017
- Jul 3, 2016 TruCode Tradeshow Campaign Jul 3, 2016
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Apr 9, 2016 aspire by RiteAId Apr 9, 2016
- Apr 8, 2016 Alere Apr 8, 2016
- Mar 9, 2016 Security Lock Distributors: Trade Show Mar 9, 2016
- Nov 28, 2015 Bose Automotive Nov 28, 2015
- May 18, 2015 Hungry Heart Cookbook May 18, 2015
- Apr 1, 2015 Security Lock Distributors: Proposed Ad Campaign Apr 1, 2015
- Jan 9, 2013 Morbid Enterprises Jan 9, 2013
- Oct 28, 2012 Bliss Bakery & Market Oct 28, 2012
- May 8, 2012 Abominations: Morbid Enterprises May 8, 2012
- Apr 28, 2012 A Gift for Your Body Apr 28, 2012
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Branding
- Jun 3, 2022 Caruso Signature Brand and Loyalty PWA Jun 3, 2022
- Apr 22, 2020 Professional Preview: Aptive Apr 22, 2020
- Apr 1, 2017 Indigo Studios Apr 1, 2017
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Apr 1, 2015 Security Lock Distributors: Proposed Ad Campaign Apr 1, 2015
- Oct 28, 2012 Bliss Bakery & Market Oct 28, 2012
- May 8, 2012 Abominations: Morbid Enterprises May 8, 2012
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Consulting
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Jun 24, 2022 BAA Foundation | Link Tree, Custom Web Solution Jun 24, 2022
- Jun 6, 2022 Boston Arts Academy Jun 6, 2022
- Jun 3, 2022 Caruso Signature Brand and Loyalty PWA Jun 3, 2022
- Jul 15, 2021 Magic and Meaning with Metaphors | Master Snack Talk Jul 15, 2021
- Feb 18, 2021 S/O/S Feb 18, 2021
- Aug 3, 2020 Scoop Drip Aug 3, 2020
- Apr 22, 2020 Professional Preview: Aptive Apr 22, 2020
- Nov 15, 2018 ATT Foundary Nov 15, 2018
- Oct 23, 2018 Pete's Nerd Emporium Oct 23, 2018
- Jul 14, 2017 Power Advocate Jul 14, 2017
- May 8, 2017 BJ Wholesale Club May 8, 2017
- May 8, 2017 Photo Butler May 8, 2017
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Custom Web Solutions
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Jun 24, 2022 BAA Foundation | Link Tree, Custom Web Solution Jun 24, 2022
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Aug 9, 2012 House of Findings Aug 9, 2012
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Design Management and Production
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Jul 15, 2021 Magic and Meaning with Metaphors | Master Snack Talk Jul 15, 2021
- Apr 22, 2020 Professional Preview: Aptive Apr 22, 2020
- Oct 23, 2018 Pete's Nerd Emporium Oct 23, 2018
- Aug 1, 2018 ConnectiveDX Office Interior Space Aug 1, 2018
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Design Strategy
- Apr 22, 2020 Professional Preview: Aptive Apr 22, 2020
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Digital Experience
- Jun 3, 2022 Caruso Signature Brand and Loyalty PWA Jun 3, 2022
- Nov 15, 2018 ATT Foundary Nov 15, 2018
- May 8, 2017 BJ Wholesale Club May 8, 2017
- Jul 3, 2016 TruCode Tradeshow Campaign Jul 3, 2016
- Nov 28, 2015 Bose Automotive Nov 28, 2015
- Feb 9, 2012 alleyoop Feb 9, 2012
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Ecommerce
- May 8, 2017 BJ Wholesale Club May 8, 2017
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Freelance
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Jun 24, 2022 BAA Foundation | Link Tree, Custom Web Solution Jun 24, 2022
- Oct 23, 2018 Pete's Nerd Emporium Oct 23, 2018
- Jun 8, 2018 Sweet Pumpkins Farm Jun 8, 2018
- Jul 14, 2017 Power Advocate Jul 14, 2017
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Jul 27, 2015 Bourbon County Barber Jul 27, 2015
- Jun 18, 2015 The Jungle Dream - Interior Spreads Jun 18, 2015
- Oct 28, 2012 Bliss Bakery & Market Oct 28, 2012
- Aug 9, 2012 House of Findings Aug 9, 2012
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Graphic Design
- Jul 14, 2017 Power Advocate Jul 14, 2017
- Apr 9, 2016 aspire by RiteAId Apr 9, 2016
- Mar 9, 2016 Security Lock Distributors: Trade Show Mar 9, 2016
- Jul 27, 2015 Bourbon County Barber Jul 27, 2015
- Jun 18, 2015 The Jungle Dream - Interior Spreads Jun 18, 2015
- May 18, 2015 Hungry Heart Cookbook May 18, 2015
- Jan 9, 2013 Morbid Enterprises Jan 9, 2013
- Feb 9, 2012 alleyoop Feb 9, 2012
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Logo Design
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Jun 8, 2018 Sweet Pumpkins Farm Jun 8, 2018
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Jul 27, 2015 Bourbon County Barber Jul 27, 2015
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Photography
- Mar 9, 2016 Security Lock Distributors: Trade Show Mar 9, 2016
- Jan 9, 2013 Morbid Enterprises Jan 9, 2013
- May 8, 2012 Abominations: Morbid Enterprises May 8, 2012
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Physical Spaces
- Aug 1, 2018 ConnectiveDX Office Interior Space Aug 1, 2018
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Presentation Design
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Jul 15, 2021 Magic and Meaning with Metaphors | Master Snack Talk Jul 15, 2021
- Feb 18, 2021 S/O/S Feb 18, 2021
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Print
- Oct 23, 2018 Pete's Nerd Emporium Oct 23, 2018
- Mar 8, 2018 Abbott Clinical Testing Guide Mar 8, 2018
- Jul 14, 2017 Power Advocate Jul 14, 2017
- May 8, 2017 Photo Butler May 8, 2017
- Apr 1, 2017 Indigo Studios Apr 1, 2017
- Apr 8, 2016 Alere Apr 8, 2016
- Mar 9, 2016 Security Lock Distributors: Trade Show Mar 9, 2016
- Jun 18, 2015 The Jungle Dream - Interior Spreads Jun 18, 2015
- May 18, 2015 Hungry Heart Cookbook May 18, 2015
- Apr 1, 2015 Security Lock Distributors: Proposed Ad Campaign Apr 1, 2015
- Jan 9, 2013 Morbid Enterprises Jan 9, 2013
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Project and Product Management
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Jun 6, 2022 Boston Arts Academy Jun 6, 2022
- Jun 3, 2022 Caruso Signature Brand and Loyalty PWA Jun 3, 2022
- Oct 23, 2020 TJ Cafe & Games New Location Construction Oct 23, 2020
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Small Business BrandPack
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Oct 28, 2012 Bliss Bakery & Market Oct 28, 2012
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UX/UI
- Sep 13, 2024 SOS Investor Decks and Communication Sep 13, 2024
- Jul 15, 2021 Magic and Meaning with Metaphors | Master Snack Talk Jul 15, 2021
- Feb 18, 2021 S/O/S Feb 18, 2021
- Apr 22, 2020 Professional Preview: Aptive Apr 22, 2020
- Nov 15, 2018 ATT Foundary Nov 15, 2018
- May 8, 2017 BJ Wholesale Club May 8, 2017
- Aug 9, 2012 House of Findings Aug 9, 2012
- Feb 9, 2012 alleyoop Feb 9, 2012
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Very Small Business
- Apr 27, 2023 R&R IV Drip Bar Apr 27, 2023
- Jun 24, 2022 BAA Foundation | Link Tree, Custom Web Solution Jun 24, 2022
- Oct 23, 2018 Pete's Nerd Emporium Oct 23, 2018
- Jun 8, 2018 Sweet Pumpkins Farm Jun 8, 2018
- Jun 18, 2016 Motion Morsels - Branding Jun 18, 2016
- Jul 27, 2015 Bourbon County Barber Jul 27, 2015
- Jun 18, 2015 The Jungle Dream - Interior Spreads Jun 18, 2015
Capabilities
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Capabilities /
Brand strategy (visual system, tone and voice, online strategy, guerrilla strategy)
Rebranding
Logo design
Brand systems
Consulting
Creative, help you realize your vision.
Process
Web design & User experience
Service & Research design
Content
Creative direction/art direction
Creative campaigns
Photo and video shoot styling and direction
Public relations
Events
Other Graphic services
Logos & Illustrations
3D rendering
Environmental mockups
PowerPoint and presentations
Fine art illustrations
Makeup/styling
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