The Passion Pact
Dr. Cherry and The Passion Pact
The Passion Pact wasn’t just a program—it was intellectual property. Cherry needed her website to support speaking tours, digital product sales, and long-term content growth without rebuilding infrastructure each time.
The Challenge
Prepare an existing Squarespace site for paid, gated content
Support a road-show model that funnels audiences back online
Maintain brand continuity while introducing a new flagship program
Design approach
LightDark treated this as product design within a CMS:
Re-architected content structure to support modular programs
Designed templates for multi-session, purchase-gated offerings
Created a standing event landing page optimized for QR access at live talks
Future-facing strategy included Calendly integration, media kit layouts, and vlog-ready content sections to support ongoing visibility.
Impact
Enabled launch of a $500 digital accreditation program
Created a repeatable framework for future courses and workshops
Reduced friction between live speaking events and digital conversion