Bose Automotive
Bose Audio designs premier sound systems for a wide range of vehicles. Our task was to drive greater online visibility for the brand among auto manufacturers and car enthusiasts. All work done was completed under the title of art director at CommCreative (Commonwealth Creative Associates) and rights belong to Bose Automotive
Alternate Heroes by Country
Far left: the Germany/UK Masked Header reflects hands in a crowd as the silhouette to align with the brand persona video for that region.
I functioned as the art director, designer, and ux/ui contributor for this project. I teamed directly with Bose and Account members on our team to navigate and interpret newly defined corporate brand guidelines to the automotive suite of websites (4 in total) as the first project rolling out the new guidelines.
Automotive: Desktop Experience
The challenge in designing the Bose Automotive homepage was to give it a distinct visual style while still feeling like part of the overall Bose brand. A dark, restrained palette gives the brand a sophisticated feel. However, the friendly, intriguing imagery and video invites the audience to explore more. The hub includes an interactive tool to help users find automobiles that feature Bose audio and provides links to microsites that focus on three other Bose Automotive lines.
MOBILE WALKTHROUGH
Performance Series Mobile Screens
Portfolio Page: Expansion
Expansion from original site design featuring multiple cars on the "portfolio" page
