RSA Conference: Where the world talks security
I have had the opportunity to work with RSAConference under two professional endeavors; with CommCreative (now Marketbridge) as a Designer and Art Director, and later as an Experience Designer with ConnectiveDX (now Concentrix). On this page, you can explore the in-conference annual branding as well as the 2018 site design from each company, respectively.
2016 Conference Event Branding
2018 Multi-Event Conference Site Design
Design Principles
Human
The conferences and content around them are made up of a variety of people’s perspectives, and are thus consistently inspiring, and continually challenging, growing, and evolving.
Uplifting
We are filled with optimism and positivity; we sense the potential of the potential of the people in our community and how they contribute to it.
Intelligent
We are intelligent but direct. We use humor to emphasize a point, but we don’t gloat. Most importantly, we promote our contributors as they experts they are.
Community
We are keen to share and engage. We highlight our experts to provide what’s important, topical, and trending. We share different opinions, from different perspectives.
Experience Attributes: Dimensions Concept
Actions
Placement and focus in designs are deliberate. Actions should be clear and positioned at an intersection or in overlap of a related photo or content style.
Objects
Objects should feel connected to each other, through space or orientation. Small groups of objects should sit on simple, airy planes, and large groups of different topics/objects should have a rich coverage.
Motion
Animations and interactions should give a sense of deeper layers beyond the level of content found on the page. This can come in the form of micro- interactions, transitions, or page load.
Dialogue
Language and tone should be witty and confident. Community engagement should be highlighted in relevant widgets or appropriate content types.
