LightDark Creative
Solving design problems for businesses of all sizes
Billboard-Mockup2.jpg

Our Client & Project Archive

Caruso Signature Brand and Loyalty PWA

Working with Concentrix Catalyst for Caruso, a luxury mixed-use living and shopping real estate company based in California, to develop a program identity and progressive web app built from user journeys.

Featured
Earning dinner and a movie by paying rent
Loyalty Program Design, Brand Identity, Headless CMS, Token Design System, Web App
Loyalty Program Design, Brand Identity, Headless CMS, Token Design System, Web App

Image: sample screens of the loyalty offers available to users, along with their detail screen and wallet view for redemption.

She also collaborated with a strategic brand team and spearheaded the final brand look and feel into a tokenized web brand identity with all supporting collateral while ensuring a smooth launch promotion and adherence to a firm-governed steering committee program launch plan.

Loyalty Program Design, Brand Identity, Headless CMS, Token Design System, Web App
Documenting the brand

In the screens above we see samples from an extensive powerpoint deck that was released in iterations that tied to the agile schedule of the project as various features were formally approved across stakeholders.

Screen Shot 2022-03-21 at 11.17.52 AM.png
Rewards right away
Web App, Loyalty Program Design, Design Leadership, Growing Team, Stakeholder Management
Web App, Loyalty Program Design, Design Leadership, Growing Team, Stakeholder Management

The web app sign up and onboarding experience, having been extensively mapped out in flows and wireframes, is streamlined and gated to annonymous and unauthenticated users. In these screens, we see a post-registration message with immediate perceived value presented with a sign-up offer; a pin code validating identity via text message; and a signup progress step card.

Web App, Loyalty Program Design, Design Leadership, Growing Team, Stakeholder Management
Running "Future Frames" workshops with stakeholders

A Future Frames workshop focuses on imagining and co-creating the future state through pre-planned and facilitated activities with stakeholders that encourage ideas and suspends reservation about the way the company “does it now” by asking participants to picture their own future for the outcome.

Lindsey designed the exercises and facilitated the workshop which focused on generating the on-site geotagged features that would enable based on which property the loyalty member was physically located.

App Design Mockup 5.png
automatic-benefits.png
app-implementation.png
help and faq.png
Screen Shot 2022-06-07 at 9.56.42 AM.png
Screen Shot 2022-06-07 at 9.57.04 AM.png
Slide30.jpg
Screen Shot 2022-06-07 at 9.57.15 AM.png
passport-concept-environmental.png
Screen Shot 2022-04-20 at 2.13.08 PM.png
Screen Shot 2022-03-01 at 11.04.38 AM.png



Working for Catalyst’s client, one of the largest, privately held real estate companies in the United States, is launching an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app. As an extension of the current loyalty program work, the team was also tasked with Program Brand identity design and Launch promotion strategy.

Art Direction, Branding, Consulting, Digital Experience, Project and Product ManagementLindsey Danielsloyalty program, concentrix catalyst, professional work, caruso, retail real estate