QCCF Branding
Branding effort for Quinsagamond Community College Foundation completed fall of 2025. LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.
LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.
Caruso Signature Brand and Loyalty PWA
Led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Working with Concentrix Catalyst for Caruso, a luxury mixed-use living and shopping real estate company based in California, to develop a program identity and progressive web app built from user journeys.
Working for Catalyst’s client, one of the largest, privately held real estate companies in the United States, is launching an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app. As an extension of the current loyalty program work, the team was also tasked with Program Brand identity design and Launch promotion strategy.
Professional Preview: Aptive
Managed design team through small pest control chain company’s rebranding to focus on happy and healthy homes, rather than creepy bugs (while still offering education) — ConnectiveDX | PK
This portfolio item is locked due to the confidential nature of the work performed as Professional UX Design Lead for ConnectiveDX | PK — April, 2020
Brand transformation / website ui and ux overhaul / creative and client team management / content strategy
Managed design team through small pest control chain company’s rebranding to focus on happy and healthy homes, rather than creepy bugs (while still offering education)
Indigo Studios
Wore many hats within a small design shop on everything from photo retouching toy and product shots; styling and art directing product photo shoots on set; package designs concepting; fashion trend forecasting and moodboards; as well as concept and design
for Indigo Studios identity re-brand initiative.
Motion Morsels - Branding
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
SELECTED LOGO
THE CONCEPT
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
The clean, bold, geometric logotype (Gilroy) is accented by a simplified meteor that serves as a replacement for the second "O" in motion. These elements allow the mark to remain vibrant and dynamic, while still being legible.
Security Lock Distributors: Proposed Ad Campaign
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Bliss Bakery & Market
Bliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.
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Solution Type
- Branding 9
- Consulting 17
- Custom Web Solutions 5
- Digital Experience 9
- Logo Design 7
- Small Business BrandPack 4
- Freelance 11
- Graphic Design 12
- UX/UI 9
- Design Management and Production 5
- Project and Product Management 4
- Very Small Business 7
- Art Direction 17
- Presentation Design 3
- Animations and Prototypes 3
- Design Strategy 1
- Print 12
- Physical Spaces 1
- Ecommerce 1
- Photography 3