LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.
What we heard & approach to problem solving
QCC Foundation’s initiatives reach a very different audience than the academic institution; and that group needs an on-brand logo that reflects the dedicated support that the board does, while being distinctive in its own right. Afterall, marks in a system can be siblings - not twins.
Samples of the four initial logo concepts and brand swipes
Transformation through care - Origami begins as a simple sheet of paper and, through deliberate folds, becomes something intricate and meaningful. This mirrors how the Foundation transforms resources into opportunities for students—turning financial support into futures, growth, and impact.
Growth and possibility - A folded crane, flower, or structure symbolizes hope, progress, and potential. Likewise, the Foundation invests in students who may begin with modest means but, with support, unfold into their full potential.
Precision and craft - Origami is about intention, precision, and thoughtful design. It suggests that the Foundation approaches its work with care and purpose, ensuring resources are used wisely to shape strong outcomes.
Visual Connection to QCC’s Brand- The existing QCC logo already has a geometric, folded-paper look. Building the Foundation’s “F” as if it were folded from origami paper would visually unify the two identities, while also layering in the metaphor of growth and transformation.
QCCF “Combo” Emblem logo featured on campus in a rendering of a building awning. Mock up services to sell visuals and allow audiences to better connect with abstract concepts is a service we always offer at LightDark.
Sporty Crewneck on Male Student on track featuring QCCF Logo
QCCF Logo featured on Letter Head and with Business Cards
