Solving design problems for businesses of all sizes
An integrated touchpoint marketing and educational campaign for a close-to-my-heart aerial arts studio, driven forward by my desire to have a comprehensive move and pose library for our instructors to teach and market themselves from on social media.
Love Pole Fitness owners Sierra and Tobin were approached by Lindsey to photograph a series of how-to move guides for pole and lyra to share on social media. This project is intended to provide some valuable content to followers trying to expand their aerial vocabulary, and have an all-in-one-place resource to refer to moves.
Printed in a limited run as studio decor/reference material. Available by request.
An instructional photo and video series for Pole & Lyra
#LPFTrickPics is an experimental project initiated by Lindsey Daniels of Light Dark Creative for Love Pole Fitness & Aerial Arts in Bellingham, MA. It consists of two 10+ week instagram campaigns (one move per day, plus any video add-ons for that move) for both pole and lyra
Wordpress blog filled with all lyra and pole move instagram posts, organized by apparatus, levels, and then separated by similar moves.
The instagram campaign images then were utilized in other marketing projects such as trick book compilations, posters for the studio and for sale, and other merchandise such as t-shirts.
C R E D I T S
Photography: Kelleyanne Bujold [portfolio]
Art Direction & Design: Lindsey Daniels, Light Dark Creative [personal] [lightdark]
Models: Sierra, Tobin, Lindsey