LightDark Creative
Solving design problems for businesses of all sizes
Earning dinner and a movie by paying rent

Luxury Loyalty

Brand Identity, Design Leadership, Growing Team, Headless CMS, Loyalty Program Design, Stakeholder Management, Token Design System, Web App

In 2022 Lindsey led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.

Rewards right away

Rewards right away

The web app sign up and onboarding experience, having been extensively mapped out in flows and wireframes, is streamlined and gated to annonymous and unauthenticated users. In these screens, we see a post-registration message with immediate perceived value presented with a sign-up offer; a pin code validating identity via text message; and a signup progress step card.