Solving design problems for businesses of all sizes

Lindsey Daniels, Portfolio

Lindsey Daniels

A dynamic and detail-oriented collaborator and design leader with over a decade of experience driving excellence in digital transformation while envisioning and evangelizing brand and design systems with multidisciplinary teams for products, experiences and companies.

My diverse client portfolio spans independent businesses, startups, and enterprise organizations across various industries, including healthcare, retail, and technology. Passionate about leading teams to success, I am committed to creating accessible, impactful design experiences that resonate with global audiences.

Design Leadership & Strategy

Demonstrated ability to lead and mentor design teams, ensuring the successful execution of design systems that align with business goals and drive user engagement. Adept at fostering a collaborative, inclusive design culture and steering cross-functional teams through complex design challenges.


Brand & Experience Design

Skilled in shaping brand narratives and creating cohesive visual identities across digital touchpoints, from web interfaces to full-scale digital transformations. Proficient in developing design systems that streamline processes and ensure consistent, scalable experiences.

Digital Transformation & User-Centered Design

Expert in guiding digital evolution through the implementation of user-centered design principles, focusing on interaction, usability, and accessibility. Proven ability to deliver impactful digital products for a wide range of industries, ensuring alignment with both user needs and business objectives.


Team Development & Mentorship

Passionate about team growth and development, consistently providing mentorship and leadership to cultivate a creative, empowered design team. Proven success in growing talent, managing career paths, and establishing strong team dynamics in high-performing design environments.

Cross-Functional Collaboration & Communication

Proven ability to communicate effectively with stakeholders at all levels, from executive leadership to development teams. Skilled in translating business goals into actionable design solutions while balancing stakeholder input with user experience requirements.


Innovation & Design Excellence

Commitment to continuous innovation, always seeking new ways to elevate design quality and solve complex problems. Able to thrive in ambiguous environments, uncovering opportunities for improvement and pushing boundaries to deliver cutting-edge design solutions.