We recently collaborated with a small yet ambitious start-up IV business that features a well-credentialed ex-nurse and her dedicated emergency response partner. Together, we worked closely to develop a distinct and memorable brand identity that could be effectively translated across various platforms, including physical signage, the company’s website, and their social media channels. In addition to this, LightDark also took on the responsibility of designing and managing the website, which now includes integrated scheduling services for the convenience of their clients.

TJ Collectibles moves locations, and market space as “TJ Cafe and Games”, with support in brand identity and extension from LightDark

Clinical Testing program guide formatting, design, and production file prep for Abbott Laboratories.

Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.

Graphic Design Experience: Kaspersky Lab

Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.

The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!

Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.

Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.

Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.

All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.

Bliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.