Solving design problems for businesses of all sizes
In 2022 Lindsey led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Image: sample screens of the loyalty offers available to users, along with their detail screen and wallet view for redemption.
She also collaborated with a strategic brand team and spearheaded the final brand look and feel into a tokenized web brand identity with all supporting collateral while ensuring a smooth launch promotion and adherence to a firm-governed steering committee program launch plan.