Solving design problems for businesses of all sizes
In 2022 Lindsey led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Image: sample screens of the loyalty offers available to users, along with their detail screen and wallet view for redemption.
She also collaborated with a strategic brand team and spearheaded the final brand look and feel into a tokenized web brand identity with all supporting collateral while ensuring a smooth launch promotion and adherence to a firm-governed steering committee program launch plan.
The web app sign up and onboarding experience, having been extensively mapped out in flows and wireframes, is streamlined and gated to annonymous and unauthenticated users. In these screens, we see a post-registration message with immediate perceived value presented with a sign-up offer; a pin code validating identity via text message; and a signup progress step card.