After being contacted by a TechStars company, I started working on digital vending machines using Figma for interface design. The client developed a machine that dispenses hygiene and beauty products and aimed to place it in large stores and train stations. They asked for my help in creating a website and improving the vending machine interface. My graphics and presentation materials were used in investor pitches to effectively showcase their product idea.
Read MoreLed a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Read MoreFigma / photoshop / principle / squarespace migration / investor deck ware /ui interface / art direction / brand consulting
Read MoreCommissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.
Read MoreThe "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
Read MoreDeveloped a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.
Read MoreWorking as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
Read MoreCookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Read MoreIntended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Read MoreBliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.
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