TJ Collectibles moves locations, and market space as “TJ Cafe and Games”, with support in brand identity and extension from LightDark
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Graphic Design Experience: Kaspersky Lab
Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.
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Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
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Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
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During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.
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Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
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Design Intern at Pearson’s Alleyoop Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.
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