Pete's Nerd Emporium

Play professionals

Helped a small business out of Franklin, MA with various brick-and-mortar store design assets, as well as consulted on the facebook and online marketing leg.

Images from specs presented through Zazzle fulfillment of print-on-demand items

Abbott Clinical Testing Guide

Power Advocate

Engagement time - 3 weeks

Worked remotely to produce some contracted work including a brochure, deck, animatic for screens behind demos, and other related campaign items.

Photo Butler

Commissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.

Role: Creative Consultant & Art Director

Indigo Studios

Wore many hats within a small design shop on everything from photo retouching toy and product shots; styling and art directing product photo shoots on set; package designs concepting; fashion trend forecasting and moodboards; as well as concept and design
for Indigo Studios identity re-brand initiative.

Kaspersky Labs

Senior Graphic Designer

Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.

Alere

Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.

Security Lock Distributors: Trade Show

Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.

2016 - Rights reserved by CommCreative and Security Lock Distributors, respectively.

Trade show signage

Pull up banners and custom 10x10 rug to reinforce messaging, and draw customers to the booth

"About Us" brochure to match Trade Show signage

Email Communication Template

About Us Gatefold Brochure

Email Communication Template

The Jungle Dream - Interior Spreads

THE JUNGLE DREAM for MIRELIBOOKS

During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.

THE JUNGLE DREAM for MIRELIBOOKS 

During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.

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DELIVERABLES: 

• text format options for interior + 2-3 example interior spreads

• book size options & selection

• 1-2 round revisions 

• Illustration file retouching

• book cover resizing

• final, print-ready file delivery 

GENERAL PROCESS 

Upon delivery of initial interior spread concepts (see project scope for detail), Miriam Bucheli will either: a) approve and select one of the interior page examples, including font, layout, size, or b) Miriam Bucheli will provide written feedback for Lindsey to discuss any desired changes, tweaks, or alterations. 

This process will then lead to a round of revisions that will be returned for approval. Once layout is approved, Lindsey will continue to lay out the 48-page book to approved specifications and submit for final approval. 

LightDark reserves the right to show any artwork, ideas, sketches created for this project in a portfolio as examples of client work. This can be during the project and also on completion. If you have any specific ‘secrecy/stealth mode’ requirements, please mention this before agreeing to the proposal, and we will adjust accordingly. 

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SERVICES 

DISCOVERY 

• File collection and clean-up 

  • Removal of text/box elements 

• Font exploration & layout options Book size options 

  • Example spreads with font layout and style options 

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CREATIVE | ONCE ROUND 1 IS APPROVED 

• 24-spread layout
  Art/illustration retouching 

  • Adding space to illustrations to fill spread Retouching for text overlay

  • Color Correction

  • Up-resing size for print 

• Revisions (1 round) 

• Revisions (2nd round-if necessary) 

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PRODUCTION | ONCE REVISIONS ARE APPROVED 

• Preflight & final assembly/check for printer 

  • Adding & resizing final updated cover Soft proof (PDF) delivered for approval 

  • Files delivered to printer in preferred method 

• Printing consulting 

  • For paper types, talking with printer (if necessary) 

Hungry Heart Cookbook

Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.

Security Lock Distributors: Proposed Ad Campaign

Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.

All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.

Morbid Enterprises