alleyoop

Alleyoop was a startup within Pearson Education aimed at developing a gamified web-based experience to better prepare mid-to late-teens in highschool more access and tools to prepare for college. Lindsey worked with this group for 1.5 years as a paid college intern circa 2010-2012.

Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.

Meaningful moments: The age demographic of this service overlapped perfectly with my two younger sisters, and I had the opportunity to bring them in for paid user testing on prototype experiences, usability tests, and market research interviews.

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