Lindsey Daniels 10/9/25 Lindsey Daniels 10/9/25

Dr. Cherry and The Passion Pact

Video walkthrough of the squarespace website we built for Dr. Cherry

Lindsey Daniels 10/9/25 Lindsey Daniels 10/9/25

QCCF Branding

Branding effort for Quinsagamond Community College Foundation completed fall of 2025. LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.

LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.

"Siblings not Twins" (Copy)

"Siblings not Twins"

What we heard & approach to problem solving
QCC Foundation’s initiatives reach a very different audience than the academic institution; and that group needs an on-brand logo that reflects the dedicated support that the board does, while being distinctive in its own right. Afterall, marks in a system can be siblings - not twins.

Concept Exploration (Copy)

Concept Exploration

Samples of the four initial logo concepts and brand swipes

Concept Definition: Origami (Copy)

Concept Definition: Origami

Transformation through care - Origami begins as a simple sheet of paper and, through deliberate folds, becomes something intricate and meaningful. This mirrors how the Foundation transforms resources into opportunities for students—turning financial support into futures, growth, and impact.

Growth and possibility - A folded crane, flower, or structure symbolizes hope, progress, and potential. Likewise, the Foundation invests in students who may begin with modest means but, with support, unfold into their full potential.

Precision and craft - Origami is about intention, precision, and thoughtful design. It suggests that the Foundation approaches its work with care and purpose, ensuring resources are used wisely to shape strong outcomes.

Visual Connection to QCC’s Brand- The existing QCC logo already has a geometric, folded-paper look. Building the Foundation’s “F” as if it were folded from origami paper would visually unify the two identities, while also layering in the metaphor of growth and transformation.

Logo on campus (Copy)

Logo on campus

QCCF “Combo” Emblem logo featured on campus in a rendering of a building awning. Mock up services to sell visuals and allow audiences to better connect with abstract concepts is a service we always offer at LightDark.

Featured at Sponsored Events (Copy)

Featured at Sponsored Events

Sporty Crewneck on Male Student on track featuring QCCF Logo

Featured on Letterhead (Copy)

Featured on Letterhead

QCCF Logo featured on Letter Head and with Business Cards

Style Guide (Copy)

Style Guide

Lindsey Daniels 2/7/25 Lindsey Daniels 2/7/25

Professional Preview | Providence with Catalyst

During my full-time gig with a national healthcare organization that asked my consulting team to ensure that their current design system aligns with evolving corporate brand, and provides optimal authoring and user interaction functionality that should be fit for a large health system, and core principle of recognizing patient experience comes first.

Highlight of core components of ‘after’ state

Example brand principle and associated user experience and UI patterns

Explore our work by

select an archive filter by project solution type, who did the work (author), or year completed