Bliss Bakery & Market

Bliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.

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UX/UI, Freelance, Custom Web Solutions Lindsey Daniels UX/UI, Freelance, Custom Web Solutions Lindsey Daniels

House of Findings

May May Inc. (House of Findings) | Freelance UX Designer

Brookline, MA, USA | Jul 2012 – Aug 2012

Approached to design an interactive About Us page to support the large team that makes up The House of Findings. The House of Findings is a retail boutique of collected vintage, global, and local artist products that is actively built by a large collection of artists and designers.

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Art Direction, Graphic Design Lindsey Daniels Art Direction, Graphic Design Lindsey Daniels

A Gift for Your Body

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Digital Experience, UX/UI, Graphic Design Lindsey Daniels Digital Experience, UX/UI, Graphic Design Lindsey Daniels

alleyoop

Design Intern at Pearson’s Alleyoop Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.

Alleyoop was a startup within Pearson Education aimed at developing a gamified web-based experience to better prepare mid-to late-teens in highschool more access and tools to prepare for college. Lindsey worked with this group for 1.5 years as a paid college intern circa 2010-2012.

Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.

Meaningful moments: The age demographic of this service overlapped perfectly with my two younger sisters, and I had the opportunity to bring them in for paid user testing on prototype experiences, usability tests, and market research interviews.


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