Bliss Bakery & Market

Small Business Branding Quick-Start Bundle (Copy)

Small Business Branding Quick-Start Bundle

Printed Branding Collateral for Bliss Bakery. Branded stationery with daily menu & business cards

Logo and Signage Mockup (Copy)

Logo and Signage Mockup

Bliss Bakery & Market is a small at-home bakery run by Sheri Dean. She decided to change the name from ‘Jedermman Bakery’ to something more accessible to everyone: Bliss. She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.

Packaging System (Copy)

Packaging System

Packaging system for extended line of products including various breads, rolls, pretzels, cakes, pastries, and other bakery items.

Website Redesign (Copy)

Website Redesign

Branded Shirt Collection (Copy)

Branded Shirt Collection

Branded shirt collection for employees and customers.

Outdoor signage (Copy)

Outdoor signage

Tri-Fold Brochure (Copy)

Tri-Fold Brochure

Custom Rubber Logo Stamp (Copy)

Custom Rubber Logo Stamp

Custom stamp to compliment craft and plain paper boxes.

House of Findings

May May Inc. (House of Findings) | Freelance UX Designer

Brookline, MA, USA | Jul 2012 – Aug 2012

Approached to design an interactive About Us page to support the large team that makes up The House of Findings. The House of Findings is a retail boutique of collected vintage, global, and local artist products that is actively built by a large collection of artists and designers.

Abominations: Morbid Enterprises

2012 FrightClub Subscription Add On

A Gift for Your Body

Complete Product Line (Copy)

Complete Product Line

In Graphic Design II with Chaz Maviyane-Davies, wewere given our first packaging assignment to create aseries of three vitamin packages. The timing of thisassignment fell into line with another project, FourServings for Fabulous, which dealt with marketing theimportance of eating fruits and vegetables to a certainaudience. While extensively researching this topic,I found that I could use my angle of marketing the healthand beauty benefits of fruits and vegetables to womenin this vitamin packaging.

Full Line of Vitamin Rich Beauty Products (Copy)

Full Line of Vitamin Rich Beauty Products

Starting with an assignment to design vitamin boxes that seemed very dry to me had turned into an opportunity to explore my point of view and design perspective. Therefore, after extensive research into the benefits of vitamins and where said vitamins were found naturally, I chose to create a line of vitamins that would be marketed as beauty aids for 18 to 35 year old, health-conscious, modern women that would highlight benefits affecting exterior beauty.

VITAMIN D & BOX (Copy)

VITAMIN D & BOX

Making this choicemarked a turning point in my design approach where Iused deeper research into the topic to find an interesting,unconventional perspective on the assigned topic.

TOP VIEW VITAMIN K (Copy)

TOP VIEW VITAMIN K

     In order to achieve my desired aesthetic, I chose todesign the vitamin packaging to be reminiscent of skincare and cosmetic products using gentle, femininetypography, elaborate packaging, and hand-drawnillustrations.

VITAMIN E LOTION (Copy)

VITAMIN E LOTION

The original boxes from December 2011 weretall, tapered containers featuring a large, colored illustrationof the vitamin letter and the fruits and vegetables thevitamin was found in naturally. In February 2012, I wasgiven the opportunity to revise my original design inPortfolio with Joseph Quackenbush. Upon revisiting thisproject, I decided to reconsider the paper boxes in favorof more tactile materials such as down-sized metal andplastic containers utilizing watercolor-washed labels, twine,and coordinating hang tags.

Vitamin A Body Milk (Copy)

Vitamin A Body Milk

These smaller containersreduced the count of the tablets, allowed me to addanother layer of packaging (the brown boxes for the tins),and make the item feel more luxurious and precious.

VITAMIN C (Copy)

VITAMIN C

VITAMIN C TAG DETAIL (Copy)

VITAMIN C TAG DETAIL

alleyoop

Alleyoop was a startup within Pearson Education aimed at developing a gamified web-based experience to better prepare mid-to late-teens in highschool more access and tools to prepare for college. Lindsey worked with this group for 1.5 years as a paid college intern circa 2010-2012.

Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.

Meaningful moments: The age demographic of this service overlapped perfectly with my two younger sisters, and I had the opportunity to bring them in for paid user testing on prototype experiences, usability tests, and market research interviews.

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