Graphic Design, Print Lindsey Daniels Graphic Design, Print Lindsey Daniels

Kaspersky Labs

Graphic Design Experience: Kaspersky Lab

Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.

Senior Graphic Designer

Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.

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Logo Design, Freelance, Very Small Business, Custom Web Solutions, Branding, Art Direction Lindsey Daniels Logo Design, Freelance, Very Small Business, Custom Web Solutions, Branding, Art Direction Lindsey Daniels

Motion Morsels - Branding

The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!

SELECTED LOGO

THE CONCEPT

The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!

The clean, bold, geometric logotype (Gilroy) is accented by a simplified meteor that serves as a replacement for the second "O" in motion. These elements allow the mark to remain vibrant and dynamic, while still being legible.

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