We recently collaborated with a small yet ambitious start-up IV business that features a well-credentialed ex-nurse and her dedicated emergency response partner. Together, we worked closely to develop a distinct and memorable brand identity that could be effectively translated across various platforms, including physical signage, the company’s website, and their social media channels. In addition to this, LightDark also took on the responsibility of designing and managing the website, which now includes integrated scheduling services for the convenience of their clients.
Read MoreThe "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!