R&R IV Drip Bar

We recently collaborated with a small yet ambitious start-up IV business that features a well-credentialed ex-nurse and her dedicated emergency response partner. Together, we worked closely to develop a distinct and memorable brand identity that could be effectively translated across various platforms, including physical signage, the company’s website, and their social media channels. In addition to this, LightDark also took on the responsibility of designing and managing the website, which now includes integrated scheduling services for the convenience of their clients.

We recently collaborated with a small yet ambitious start-up IV business that features a well-credentialed ex-nurse and her dedicated emergency response partner. Together, we worked closely to develop a distinct and memorable brand identity that could be effectively translated across various platforms, including physical signage, the company’s website, and their social media channels. In addition to this, LightDark also took on the responsibility of designing and managing the website, which now includes integrated scheduling services for the convenience of their clients.

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Pete's Nerd Emporium

Helped a small business out of Franklin, MA with various brick-and-mortar store design assets, as well as consulted on the facebook and online marketing leg.

Play professionals

Helped a small business out of Franklin, MA with various brick-and-mortar store design assets, as well as consulted on the facebook and online marketing leg.

Images from specs presented through Zazzle fulfillment of print-on-demand items

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TJ Cafe & Games

TJ Collectibles moves locations, and market space as “TJ Cafe and Games”, with support in brand identity and extension from LightDark

TJ Collectibles moves locations, and market space

Graphic for comic book subscription/membership service offering

Facebook event management, wordpress site admin and facebook API integration, squarespace redesign, information architecture strategy to accommodate membership, logo redesign, and concept development for new offerings from TJ Collectibles

Board game rental library service offering concept graphic for site

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Motion Morsels - Branding

The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!

SELECTED LOGO

THE CONCEPT

The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!

The clean, bold, geometric logotype (Gilroy) is accented by a simplified meteor that serves as a replacement for the second "O" in motion. These elements allow the mark to remain vibrant and dynamic, while still being legible.


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Bliss Bakery & Market

Bliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.

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