Professional Preview | Providence with Catalyst
During my full-time gig with a national healthcare organization that asked my consulting team to ensure that their current design system aligns with evolving corporate brand, and provides optimal authoring and user interaction functionality that should be fit for a large health system, and core principle of recognizing patient experience comes first.
During my full-time gig with a national healthcare organization that asked my consulting team to ensure that their current design system aligns with evolving corporate brand, and provides optimal authoring and user interaction functionality that should be fit for a large health system, and core principle of recognizing patient experience comes first.
Highlight of core components of ‘after’ state
Example brand principle and associated user experience and UI patterns
Cancer Treatment Centers of America
This work was done with ConnectiveDX for CTCA.
Solving problems on paper, on whiteboards, in pixels and in person.
At Connective DX we design and build great digital experiences. Connective DX is a digital experience agency that helps organizations embrace the power of digital, align around the customer, and take control of their future.
Caruso Signature Brand and Loyalty PWA
Led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Working with Concentrix Catalyst for Caruso, a luxury mixed-use living and shopping real estate company based in California, to develop a program identity and progressive web app built from user journeys.
Working for Catalyst’s client, one of the largest, privately held real estate companies in the United States, is launching an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app. As an extension of the current loyalty program work, the team was also tasked with Program Brand identity design and Launch promotion strategy.
ATT Foundary
ATT Foundary Investor Site
2018-2019 with ConnectiveDX and PK
Design System and Managed Content Patterns, Asset Direction and Brand Consulting. At table with content strategy and development through launch night
BJ Wholesale Club
Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.
Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.
3 month engagement
Bose Automotive
Bose Audio designs premier sound systems for a wide range of vehicles. Our task was to drive greater online visibility for the brand among auto manufacturers and car enthusiasts.
All work done was completed under the title of art director at CommCreative > (Commonwealth Creative Associates) and rights belong to Bose Automotive
alleyoop
Design Intern at Pearson’s Alleyoop Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.
Alleyoop was a startup within Pearson Education aimed at developing a gamified web-based experience to better prepare mid-to late-teens in highschool more access and tools to prepare for college. Lindsey worked with this group for 1.5 years as a paid college intern circa 2010-2012.
Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.
Meaningful moments: The age demographic of this service overlapped perfectly with my two younger sisters, and I had the opportunity to bring them in for paid user testing on prototype experiences, usability tests, and market research interviews.
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Solution Type
- Art Direction 17
- Consulting 17
- Graphic Design 12
- Print 12
- Freelance 11
- Branding 9
- Digital Experience 9
- UX/UI 9
- Logo Design 7
- Very Small Business 7
- Custom Web Solutions 5
- Design Management and Production 5
- Project and Product Management 4
- Small Business BrandPack 4
- Animations and Prototypes 3
- Photography 3
- Presentation Design 3
- Design Strategy 1
- Ecommerce 1
- Physical Spaces 1