Caruso Signature Brand and Loyalty PWA
Led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.
Working with Concentrix Catalyst for Caruso, a luxury mixed-use living and shopping real estate company based in California, to develop a program identity and progressive web app built from user journeys.
Working for Catalyst’s client, one of the largest, privately held real estate companies in the United States, is launching an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app. As an extension of the current loyalty program work, the team was also tasked with Program Brand identity design and Launch promotion strategy.
SOS Investor Decks and Communication
After being contacted by a TechStars company, I started working on digital vending machines using Figma for interface design. The client developed a machine that dispenses hygiene and beauty products and aimed to place it in large stores and train stations. They asked for my help in creating a website and improving the vending machine interface. My graphics and presentation materials were used in investor pitches to effectively showcase their product idea.
SOS Investor Consulting and Website Management
Figma / photoshop / principle / squarespace migration / investor deck ware /ui interface / art direction / brand consulting
After being approached by a TechStars churn out S/O/S, I quickly embraced the world of digital vending machines via Figma as an interface design tool. This client created a machine that dispenses famine hygiene and beauty products, and was going to market to be installed in big box stores and train stations, and requested my assistance in creating a website and enhancing the digital product vending machine interface. My elevated graphics and presentation materials were used in large investor pitches to really drive their wonderful product idea home.
S/O/S
Figma / photoshop / principle / squarespace migration / investor deck ware /ui interface / art direction / brand consulting
SOS Investor Consulting and Website Management
Figma / photoshop / principle / squarespace migration / investor deck ware /ui interface / art direction / brand consulting
Photo Butler
Commissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.
Commissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.
Role: Creative Consultant & Art Director
Indigo Studios
Wore many hats within a small design shop on everything from photo retouching toy and product shots; styling and art directing product photo shoots on set; package designs concepting; fashion trend forecasting and moodboards; as well as concept and design
for Indigo Studios identity re-brand initiative.
Motion Morsels - Branding
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
SELECTED LOGO
THE CONCEPT
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
The clean, bold, geometric logotype (Gilroy) is accented by a simplified meteor that serves as a replacement for the second "O" in motion. These elements allow the mark to remain vibrant and dynamic, while still being legible.
aspire by RiteAId
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
All work done was completed under the title of art director at CommCreative (Commonwealth Creative Associates) and rights belong to Rite Aid.
Alere
Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.
Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.
Security Lock Distributors: Trade Show
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
2016 - Rights reserved by CommCreative and Security Lock Distributors, respectively.
Bose Automotive
Bose Audio designs premier sound systems for a wide range of vehicles. Our task was to drive greater online visibility for the brand among auto manufacturers and car enthusiasts.
All work done was completed under the title of art director at CommCreative > (Commonwealth Creative Associates) and rights belong to Bose Automotive
Hungry Heart Cookbook
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Security Lock Distributors: Proposed Ad Campaign
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Bliss Bakery & Market
Bliss Bakery is a small at-home bakery run by Sheri Dean and an excellent example of our small business brand identity quick-start package service offering (it’s a mouthful, we are working on the name). She asked me to give the brand a new image, starting with the logo and branding guidelines, and ultimately it was built out into a website.
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Solution Type
- Branding 9
- Consulting 17
- Custom Web Solutions 5
- Digital Experience 9
- Logo Design 7
- Small Business BrandPack 4
- Freelance 11
- Graphic Design 12
- UX/UI 9
- Design Management and Production 5
- Project and Product Management 4
- Very Small Business 7
- Art Direction 17
- Presentation Design 3
- Animations and Prototypes 3
- Design Strategy 1
- Print 12
- Physical Spaces 1
- Ecommerce 1
- Photography 3