QCCF Branding
Branding effort for Quinsagamond Community College Foundation completed fall of 2025. LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.
LightDark Creative Agency was pleased to submit a proposal for the Quinsigamond Community College Foundation (QCCF) Brand Refresh. As a woman-owned creative studio based in Central Massachusetts, we specialize in branding for mission-driven organizations. We are excited by the opportunity to partner with QCCF in refreshing its visual identity to more effectively engage donors, alumni, and the broader community.
TJ Cafe & Games
TJ Collectibles moves locations, and market space as “TJ Cafe and Games”, with support in brand identity and extension from LightDark
TJ Collectibles moves locations, and market space
Graphic for comic book subscription/membership service offering
Facebook event management, wordpress site admin and facebook API integration, squarespace redesign, information architecture strategy to accommodate membership, logo redesign, and concept development for new offerings from TJ Collectibles
Board game rental library service offering concept graphic for site
Power Advocate
Engagement time - 3 weeks
Worked remotely to produce some contracted work including a brochure, deck, animatic for screens behind demos, and other related campaign items.
Kaspersky Labs
Graphic Design Experience: Kaspersky Lab
Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.
Senior Graphic Designer
Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.
aspire by RiteAId
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
All work done was completed under the title of art director at CommCreative (Commonwealth Creative Associates) and rights belong to Rite Aid.
Security Lock Distributors: Trade Show
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
2016 - Rights reserved by CommCreative and Security Lock Distributors, respectively.
The Jungle Dream - Interior Spreads
During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.
THE JUNGLE DREAM for MIRELIBOOKS
During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.
DELIVERABLES:
text format options for interior + 2-3 example interior spreads
book size options & selection
1-2 round revisions
Illustration file retouching
book cover resizing
final, print-ready file delivery
GENERAL PROCESS
Upon delivery of initial interior spread concepts (see project scope for detail), Miriam Bucheli will either: a) approve and select one of the interior page examples, including font, layout, size, or b) Miriam Bucheli will provide written feedback for Lindsey to discuss any desired changes, tweaks, or alterations.
This process will then lead to a round of revisions that will be returned for approval. Once layout is approved, Lindsey will continue to lay out the 48-page book to approved specifications and submit for final approval.
LightDark reserves the right to show any artwork, ideas, sketches created for this project in a portfolio as examples of client work. This can be during the project and also on completion. If you have any specific ‘secrecy/stealth mode’ requirements, please mention this before agreeing to the proposal, and we will adjust accordingly.
SERVICES
DISCOVERY
File collection and clean-up
Removal of text/box elements
Font exploration & layout options Book size options
Example spreads with font layout and style options
CREATIVE | ONCE ROUND 1 IS APPROVED
24-spread layout
Art/illustration retouchingAdding space to illustrations to fill spread Retouching for text overlay
Color Correction
Up-resing size for print
Revisions (1 round)
Revisions (2nd round-if necessary)
PRODUCTION | ONCE REVISIONS ARE APPROVED
Preflight & final assembly/check for printer
Adding & resizing final updated cover Soft proof (PDF) delivered for approval
Files delivered to printer in preferred method
Printing consulting
For paper types, talking with printer (if necessary)
Hungry Heart Cookbook
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
alleyoop
Design Intern at Pearson’s Alleyoop Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.
Alleyoop was a startup within Pearson Education aimed at developing a gamified web-based experience to better prepare mid-to late-teens in highschool more access and tools to prepare for college. Lindsey worked with this group for 1.5 years as a paid college intern circa 2010-2012.
Responsible for producing marketing assets such as banners and promotional material. Assisting with concept designs for websites and online interfaces. Head of design for printed planner for distribution among 7th and 8th grade students.
Meaningful moments: The age demographic of this service overlapped perfectly with my two younger sisters, and I had the opportunity to bring them in for paid user testing on prototype experiences, usability tests, and market research interviews.
Explore our work by
select an archive filter by project solution type, who did the work (author), or year completed
Solution Type
- Branding 9
- Consulting 17
- Custom Web Solutions 5
- Digital Experience 9
- Logo Design 7
- Small Business BrandPack 4
- Freelance 11
- Graphic Design 12
- UX/UI 9
- Design Management and Production 5
- Project and Product Management 4
- Very Small Business 7
- Art Direction 17
- Presentation Design 3
- Animations and Prototypes 3
- Design Strategy 1
- Print 12
- Physical Spaces 1
- Ecommerce 1
- Photography 3