Abbott Clinical Testing Guide
Clinical Testing program guide formatting, design, and production file prep for Abbott Laboratories.
Power Advocate
Engagement time - 3 weeks
Worked remotely to produce some contracted work including a brochure, deck, animatic for screens behind demos, and other related campaign items.
BJ Wholesale Club
Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.
Worked in a 2 person agile User Experience and Visual Designer (UX/VisD) team, working parallel with up to 4 other teams over the course of the Bronze phase of the BigBox Wholesaler site website redesign. I functioned as the VisD component of the Home Page and Marketing Landing Page Template track, which focused on 3 main user stories (use cases); informing our strategy, functionality and design decisions.
3 month engagement
Photo Butler
Commissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.
Commissioned by photo app start up to establish branding, creative concepts, and then execute on standard printed collateral, tradeshow materials, social media graphics, giveaways, and hand off a working brand guideline document.
Role: Creative Consultant & Art Director
Indigo Studios
Wore many hats within a small design shop on everything from photo retouching toy and product shots; styling and art directing product photo shoots on set; package designs concepting; fashion trend forecasting and moodboards; as well as concept and design
for Indigo Studios identity re-brand initiative.
Kaspersky Labs
Graphic Design Experience: Kaspersky Lab
Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.
Senior Graphic Designer
Operated on a small team as a senior designer supervising junior designers. Worked within existing brand guidelines on various media types including print and digital marketing materials, video and collateral design, event materials, infographics, and lead generation campaigns.
Motion Morsels - Branding
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
SELECTED LOGO
THE CONCEPT
The "nuggets of goodness" that the brand name references spark though the brain
in a rapid-fire fashion. The use of the meteor/comet as the icon reflects the concepts of creative brainstorming, dynamic pieces as part of a larger whole. The meteor also references the possibility of an alien object entering earth's atmosphere, which is much like those ideas that fall outside the box!
The clean, bold, geometric logotype (Gilroy) is accented by a simplified meteor that serves as a replacement for the second "O" in motion. These elements allow the mark to remain vibrant and dynamic, while still being legible.
aspire by RiteAId
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
Serving as art director/designer, my team worked with a well known pharmacy to develop the strategy, branding, and asset roll out of their internal health benefits and consumer "minute-clinic" program roll out. Working with a shared consultant contact (which provided the "white label" program assets) for the consumer-facing, more accessible in-store clinic for which we created program names, brand visuals and identity, online portal designs for both the internal employee benefits and consumer-facing marketing campaigns and online communications. This initiative was a new addition to the client, so we were tasked to create awareness for this in-store service as well as the UI component guidelines.
All work done was completed under the title of art director at CommCreative (Commonwealth Creative Associates) and rights belong to Rite Aid.
Alere
Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.
Developed a branded brochure system for upcoming trade show to accommodate four new products. System included flexible, multi-level, print layout templates to flex to fit content ranging from long passages, information graphics, call outs, captions, and bulleted lists. System also included multiple cover options both with photographs and purely typographic/color based.
Security Lock Distributors: Trade Show
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
Working as Art Director with CommCreative, my role was to art direct and assist with styling during in-warehouse photoshoot for lock distribution client, in addition to carrying forward their brand guidelines defined by our agency and create trade show, email, and printed collateral to go along with this campaign.
2016 - Rights reserved by CommCreative and Security Lock Distributors, respectively.
Bose Automotive
Bose Audio designs premier sound systems for a wide range of vehicles. Our task was to drive greater online visibility for the brand among auto manufacturers and car enthusiasts.
All work done was completed under the title of art director at CommCreative > (Commonwealth Creative Associates) and rights belong to Bose Automotive
The Jungle Dream - Interior Spreads
During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.
THE JUNGLE DREAM for MIRELIBOOKS
During the extent of this project, the designer (Lindsey Daniels) will create a 24-spread/48-page children’s book layout that will be ready for final print production upon completion of the project.
DELIVERABLES:
text format options for interior + 2-3 example interior spreads
book size options & selection
1-2 round revisions
Illustration file retouching
book cover resizing
final, print-ready file delivery
GENERAL PROCESS
Upon delivery of initial interior spread concepts (see project scope for detail), Miriam Bucheli will either: a) approve and select one of the interior page examples, including font, layout, size, or b) Miriam Bucheli will provide written feedback for Lindsey to discuss any desired changes, tweaks, or alterations.
This process will then lead to a round of revisions that will be returned for approval. Once layout is approved, Lindsey will continue to lay out the 48-page book to approved specifications and submit for final approval.
LightDark reserves the right to show any artwork, ideas, sketches created for this project in a portfolio as examples of client work. This can be during the project and also on completion. If you have any specific ‘secrecy/stealth mode’ requirements, please mention this before agreeing to the proposal, and we will adjust accordingly.
SERVICES
DISCOVERY
File collection and clean-up
Removal of text/box elements
Font exploration & layout options Book size options
Example spreads with font layout and style options
CREATIVE | ONCE ROUND 1 IS APPROVED
24-spread layout
Art/illustration retouchingAdding space to illustrations to fill spread Retouching for text overlay
Color Correction
Up-resing size for print
Revisions (1 round)
Revisions (2nd round-if necessary)
PRODUCTION | ONCE REVISIONS ARE APPROVED
Preflight & final assembly/check for printer
Adding & resizing final updated cover Soft proof (PDF) delivered for approval
Files delivered to printer in preferred method
Printing consulting
For paper types, talking with printer (if necessary)
Hungry Heart Cookbook
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Cookbook for healthy eating created while working for CommCreative in Framingham, MA for BIDMC and Beth Israel.
Security Lock Distributors: Proposed Ad Campaign
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
Intended to be shown as a continuous placement campaign within industry and trade publications. Security Lock Distributors is a leading wholesale distributor of door hardware and access control products.
All work done for Security Lock Distributors was completed under the title of designer at CommCreative (Commonwealth Creative Associates) and rights belong to Security Lock Distributors and CommCreative.
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Solution Type
- Art Direction 17
- Consulting 17
- Graphic Design 12
- Print 12
- Freelance 11
- Branding 9
- Digital Experience 9
- UX/UI 9
- Logo Design 7
- Very Small Business 7
- Custom Web Solutions 5
- Design Management and Production 5
- Project and Product Management 4
- Small Business BrandPack 4
- Animations and Prototypes 3
- Photography 3
- Presentation Design 3
- Design Strategy 1
- Ecommerce 1
- Physical Spaces 1