Consulting, Digital Experience, UX/UI Lindsey Daniels Consulting, Digital Experience, UX/UI Lindsey Daniels

Professional Preview | Providence with Catalyst

During my full-time gig with a national healthcare organization that asked my consulting team to ensure that their current design system aligns with evolving corporate brand, and provides optimal authoring and user interaction functionality that should be fit for a large health system, and core principle of recognizing patient experience comes first.

During my full-time gig with a national healthcare organization that asked my consulting team to ensure that their current design system aligns with evolving corporate brand, and provides optimal authoring and user interaction functionality that should be fit for a large health system, and core principle of recognizing patient experience comes first.


Highlight of core components of ‘after’ state

Example brand principle and associated user experience and UI patterns

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Caruso Signature Brand and Loyalty PWA

Led a small design team while working with a global tech & design firm’s Luxury Retail clients — one of the largest, privately held real estate companies in the United States, to launch an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app.

Working with Concentrix Catalyst for Caruso, a luxury mixed-use living and shopping real estate company based in California, to develop a program identity and progressive web app built from user journeys.



Working for Catalyst’s client, one of the largest, privately held real estate companies in the United States, is launching an upgraded Loyalty Program with blockchain integration on linked card transactions through a progressive web app. As an extension of the current loyalty program work, the team was also tasked with Program Brand identity design and Launch promotion strategy.

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Professional Preview: Aptive

Managed design team through small pest control chain company’s rebranding to focus on happy and healthy homes, rather than creepy bugs (while still offering education) — ConnectiveDX | PK

This portfolio item is locked due to the confidential nature of the work performed as Professional UX Design Lead for ConnectiveDX | PK — April, 2020


Brand transformation / website ui and ux overhaul / creative and client team management / content strategy

Managed design team through small pest control chain company’s rebranding to focus on happy and healthy homes, rather than creepy bugs (while still offering education)

Go Aptive
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